Websites are built to provide information to the end user, it’s as simple as that. If an end user experiences any level of difficulty in finding this information, then the chances of them leaving the website are increased. Therefore, websites should be as easy to use as possible. Not only does this benefit the end user, it also helps search engines index the website properly.
The main factors affecting website usability include a strong internal link structure, descriptive titles, keyword rich content and an easy to use navigation system. A combination of these factors will result in the end user being able to access all the relevant information they need to with ease.
Strong Internal Link Structure
Allowing the user to flow freely through your website pages by providing multiple ways to see other relevant information. See my blog post on internal link structure here.
Every article on your website shouls have a descriptive title. This means the visitor will know exactly what the content in that article is about before they make a judgement about whether to read it. This may also include sub headings throughout the article. Keywords should also be used effectively throughout articles.
Easy to use Navigation System
This is probably the most important factor affecting website usability. See my blog post on effective website navigation here.