A footer is a great way to enhance any web page by including additional content that may not otherwise not have been displayed on each page.
Footers can be used for a number of different purposes such as social media links, text and anchor text links, enquiry/feedback forms etc. A successful footer will lead the visitor to other areas of your website and provide extra information. This will ensure any visitors will gain the full benefit of the information you are providing on your website.
Another great use of a footer is to include an enquiry or feedback form, this gives the visitor a chance to contact you at any point when viewing your website. The visitor does not need to go to the contact page and then fill out a form, this function is provided on any page and may positively affect the number of enquiries you receive as a result.
Footers don’t just have to be an end to a website, they should incite interest for visitors to continue reading and experience your whole site.